Wrike for Marketers (WfM) comes with robust pre-packaged functionality of your base Wrike Business or Enterprise plan and the Wrike Proof and Wrike Publish add-ons.
Owners of Wrike for Marketers accounts can upgrade to the WfM Performance package, which includes the Marketing Insights and Wrike Analyze add-ons.
⏱ 2.5 min read
Wrike for Marketers is ideal for marketing teams looking to streamline their workflows and keep better track of their work. With Wrike for Marketers, users:
More in-depth information regarding our marketing solution is available here.
We talked to marketing teams, learned the key processes teams go through as they do their work, and then built functionality to help you get more done.
Use requests to simplify your intake workflow, add structure to the request system, ensure that requests are added to the appropriate location, and decrease the chances that requests are lost.
Use Wrike’s extension for Adobe® Creative Cloud® to work in Photoshop or Illustrator and: access Wrike tasks from Adobe, link images between Adobe and Wrike, and keep track of versioning.
Proofing allows you and your team to add comments directly to images, videos, .PDFs, Office files, and weblinks stored in Wrike. Use Proofing to discuss proposed files, get feedback from the rest of your team, compare files and file versions and keep track of what changes need to be made. Proofing helps you establish a structured review process. With Wrike Proof, you can assign teammates and external stakeholders as reviewers, see who has approved a file, or see who has marked any changes required.
external stakeholders as file reviewers. The Approvals process is transparent: you can see who has approved a file, who has decided that changes are required and why.
With Wrike Publish you can manage your digital assets without having to leave Wrike. Upload and download files to and from your DAM solution and discuss and approve your assets using Wrike Proof. Wrike Publish works both with MediaValet and Bynder.
Use Wrike Reports to create customizable reports and gain insights about the work your team has completed. The Report Builder helps you quickly create a new report based on the data that matters to your team. Reopen saved reports at any time to have them update with the most up-to-date data.
The marketing solution also includes all the features available on either the Business or Enterprise solution.
WfM Performance package is available for accounts with basic WfM package.
WfM Performance includes all the features of the basic WfM package described above along with two add-ons: Wrike Analyze and Marketing Insights.
Marketing Insights is a part of Wrike for Marketers Performance. Accounts with Wrike for Marketers can purchase it as an addon. Account admins can integrate data from your digital marketing and ad campaigns into Wrike with the help of Marketing Insights.
Wrike for Marketing Insights enables digital marketers to get easy access to performance metrics right where their work happens. When campaign managers launch a new ad, email, or campaign, performance metrics automatically flow in and are aggregated to easily swap between an asset performance, the ad, ad groups, the medium, the campaign, or the channel - giving the marketing team the transparency they need to optimize results.
With the help of Marketing Insights, it is possible to:
*Wrike Analyze is available only for accounts with WfM Performance and a separate addon.
There are 4 types of marketing fields available for users:
Create a Connection
Start working with Marketing Insights by creating your first connection:
Account admins can select who will have access to data from Marketing Insights in Wrike.
To change sharing settings:
Users who are selected here will be able to add these fields to any folder, project, or space where they have the necessary permissions.
You can also select which folders, projects, and spaces you want to add this data to, so you won’t have to add it manually.
Data about your digital campaigns is added to Wrike automatically. Any user with whom this information is shared from the Marketing Insights page can access it. To view this info:
Wrike Analyze is a fully customizable solution that allows you to create analytical dashboards based on data from your entire Wrike account. You can use any of the pre-built analytics templates or build a custom analytics board to focus on your industry-specific metrics. Get a bird’s-eye view of your running projects, analyze your completed work, and easily share the interactive summary with stakeholders.
Wrike for Marketers Performance comes with 5 pre-build Wrike Analyze reports: