Regular and External Users on all account types can change task importance.
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Use the importance feature to mark a task with high, normal, or low importance. By default, tasks are created with normal importance and are not designated by any symbol in the Task or List View. Tasks with high importance are designated by an exclamation point in the List and Task Views and tasks with low importance are designated by a down arrow in the List and Task Views.
Please note, once you have set importance you can sort tasks by importance in the List View.